Jim established a fruitful Sign Company six years prior. In the wake of ricocheting around the corporate world, he chose to strike out all alone. He left his city level and moved to his folks’ cellar in the burbs. He began building a site, purchased a business telephone, and started selling signs quickly. However, before he could bring in any […]
For many businesses, chasing new business clients is the only way to stay in the game. This strategy can work, but it can also be risky. When you’re ignoring your existing client base, you’re risking losing them, and they can lead to a loss of referrals and more work. Instead of pursuing new clients, focus on serving your current customers […]
The future of business sign advertising is burgeoning, but the old school way of advertising is still as effective as ever. With the advent of DVRs and the Internet, physical newspaper readership has slid dramatically. Yet, signs remain an important and affordable way to advertise your brand. Moreover, they’re more affordable than ever. In fact, a new electric business sign […]
When it comes to data model, Business Keys is an essential component. These are the identifiers that can trace data throughout the business and relate them to the processes that are driving it. The book describes the importance of defining business keys, how to find them, and how to model them. It also includes an example of how to use […]